India leads the world in heart-related deaths – and the culprit might be hiding in your shower.
In 2018, over one lakh Indians died from heart-related issues – not because of food, stress, or smoking, but because of DEHP (di-2-ethylhexyl phthalate) , a chemical softener hiding inside shampoo bottles, cling wraps, and food packaging.
It doesn’t smell. It doesn’t warn. But it seeps into your life, one shower at a time.
This isn’t a rare toxin. It’s a daily routine in disguise.
It’s time to ask harder questions about what’s inside the bottle – and the bottle itself.
At Paul & Company, we’ve already made that shift. Our phthalate-free shampoo bases were created for brands that see beyond today’s trends. For those who play the long game – who care not just about what goes in, but what stays out.
Because health isn’t just in the label. It’s in the layers no one reads.
The future will belong to those who prepared. The rest will scramble.
So, what’s in your bottle?
